大多数企业报都会有一两个办得较好的专栏,报的主人“敝帚自珍”常称之为“传家宝”。有“传家宝”是办好报的资本,是笔“财富”,然而却不能“小富即安”,而要“富而思进”,努力把这“传家宝”变成社会公认的名牌栏目。下面所载王川的文章介绍了《江苏盐业报》的做法:《银海语丝》奔向名牌《江苏盐业报》的《银海语丝》专栏 Most businesses will have one or two well-done column, the newspaper owner “big broom from Jane” often referred to as “heirlooms.” There are “heirloom” is the capital to run a newspaper, is a pen “fortune”, but it can not “be rich and safe”, but to “enrich and think ahead” and strive to turn this “heirloom” into a socially recognized brand name column. Wang Chuan’s article contained below introduces the practice of “Jiangsu Salt Industry Newspaper”: “Yinhai language wire” to famous brand “Jiangsu Salt Industry News,” the “Silver Sea thread” column