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根据最新的数据,中国网购用户已经超过4亿,网购所占社会零售总额接近10%,每年还在以近20%的速度不断增长。如此大的市场,让很多电商网站成为了最近几年广告投放的金主,不仅有京东、唯品会这样成熟的电商网站,一些新兴的电商网站,如贝贝网、洋码头都在今年进行大量的广告投放。这些新兴电商网站的广告投放,已经不局限于线上效果类广告的投放,还大量在传统的电视媒体进行品牌广告的投放,以求快速增长,抢占更多的市场份额。
According to the latest data, there are more than 400 million online shoppers in China, with online shopping accounting for nearly 10% of the total retail sales and an annual growth rate of nearly 20%. Such a large market, so many e-commerce site has become the gold of advertising in recent years, not only Jingdong, VIP will be such a mature e-commerce sites, some emerging e-commerce sites such as Beibei network, the terminal are In the year a lot of advertising. Advertising on these emerging e-commerce websites is not limited to the delivery of online performance advertisements, but is also heavily promoted in the traditional television media for brand advertising in order to rapidly grow and seize more market share.