2015年8月12日23:30左右,天津塘沽一危险品仓库发生爆炸,紧接着,在13日各大主流媒体纷纷介入报道,爆炸事件的信息快速在人群中传播。但是由于人们普遍缺乏必要的信息及信息公布的滞后性,微信圈及微博等社交媒体网站在8月12日24:00陆续开始传播起爆炸现场的视频,一时间各种谣言四起。这就是编码信息不等于接受信息,属于典型的交际失败。文章拟从交际要素入手,分析探讨此交际失败的原因,为后续其他的成功交际做参考。 At around 23:30 on August 12, 2015, an explosion of a warehouse of dangerous goods in Tianjin Tanggu exploded. Immediately afterwards, major mainstream media involved in the media reported on the 13th and the information about the explosion quickly spread in the crowd. However, due to the general lack of necessary information and the lagging nature of information dissemination, social media websites such as WeChat and microblog have started to broadcast the video of the scene of the explosion at 24:00 on August 12, all of a sudden rumors of four. This is coding information does not mean to receive information, is a typical failure of communication. The article intends to start with the communicative elements, analyzing and discussing the reasons for this communicative failure, and making reference to other successful communicative follow-up.