优质原创内容仍是报纸的核心竞争力长沙晚报今年3月20日再次全面改版,到现在已经将近两个月了。一年一度的改版既是长沙晚报的成功经验,也是媒体深度融合的需要。改版要解决的核心问题还是进一步加强内容建设,增强媒体的竞争力。在移动互联网背景下,报纸的核心竞争力更应是原创优质内容!因为传播的本质是:你能为人们提供什么内容?随着数字技术与信息技术的革命性进步,通达受众的传播渠道与日 High-quality original content is still the core competitiveness of the newspaper Changsha Evening News on March 20 this year, once again fully revised, up to now almost two months. The annual revision is not only the successful experience of Changsha Evening News, but also the need for the media’s deep integration. The core issue to be revised is to further enhance the content construction and enhance the competitiveness of the media. In the context of the mobile Internet, the newspaper’s core competitiveness should be more original high-quality content! Because the essence of communication is: What can you provide people with? With the revolutionary advances in digital technology and information technology, accessible audience communication channels and day