在现代社会发展的过程中,每个人的名字,每个商店的名称都蕴藏着自身丰富的内涵。有时,一个不同寻常的名称,会引起社会的广泛关注。而本文就主要对锦州市店铺的名称进行了深入的分析,对命名的文化内涵与功能探析进行了探讨,研究了在店名的背后所隐藏的语言学方面的理论以及在语言在店名上所体现的文化。 In the process of the development of modern society, each person’s name, each store’s name contains its own rich connotation. Sometimes, an unusual name, will cause widespread concern in society. This article mainly analyzes the names of shops in Jinzhou City, probes into the cultural connotation and function of naming, and studies the linguistic theories hidden behind the names of the shops and the implication of the language on the names of the shops Culture.