我们常看到这样的画面:沃尔玛、家乐福超市里,那些贴着标签、包装精美的烟台红富士苹果,卖到几十元钱一斤,也从不缺买者,而农贸市场上几毛钱一斤,还是无人问津。为什么我的农产品明明很好,但就是卖不出高价格?一款产品要想进入高端市场卖出高价格,就本身来讲,须满足两个条件:一是产品本身要有足够价值(包括产品功能、品质等物化价值和作用于认知、 We often see such a picture: Wal-Mart, Carrefour supermarket, those close to the label, beautifully packaged Yantai Red Fuji apples, selling tens of dollars a pound, but also never lack of buyers, and farmers market a few cents A pound, or nobody cares. Why my agricultural products is obviously good, but that is, can not sell high prices? A product in order to enter the high-end market to sell high prices, in terms of itself, to meet two conditions: First, the product itself should have enough value (including Product features, quality and other materialized value and role in cognition,