我在小天鹅主管广告16年,与国内外数百家广告公司打过交道,借此机会把我的体会与大家分享。企业第一个被砍的费用往往是广告费如今几乎所有的企业都明白现代广告是企业与社会沟通的重要途径,企业离不开广告。说实话,中国企业的广告支出是最少的,一个14亿人口的大国,GDP 高达8万亿元, I spent 16 years in charge of advertising at Little Swan and had dealings with hundreds of advertising agencies both at home and abroad. I would like to take this opportunity to share my experience with you. Enterprises are often the first to cut the cost of advertising is now almost all businesses understand that modern advertising is an important way for businesses and society to communicate, companies can not do without advertising. To be honest, Chinese enterprises have the least advertising expenditure, a big country with a population of 1.4 billion and a GDP of up to 8 trillion yuan,