不能进行口碑传播的品牌就像不能下蛋的母鸡,光自己咯咯叫得挺欢,但效果实在有限。品牌传播不要用“大词”。原来的品牌传播主要依靠电视,所以一开口就是习惯性的“高大上”“伟光正”的词,这样才显得自己有范儿、有气势。比如视觉盛宴、卓尔不凡、光荣与梦想、极致体验、非凡品位、百年经典。这样的词拿到现在的语境里则会显得格格不入。首先,品牌的传播效能已发生了很大改变,品 A brand that can not communicate word-of-mouth is like a hen that can not lay eggs, but shines lightly, but the effect is limited. Do not use brand communication “big word ”. The original brand communication mainly depends on the TV, so an opening is the habit of “tall” “Weiguang Zheng ” words, it seems that they have a range of children, there is momentum. Such as visual feast, Zhuoer extraordinary, glorious and dreams, the ultimate experience, extraordinary taste, a century classic. Such words get the current context will be out of tune. First of all, the brand’s communication efficiency has undergone great changes, products