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有“第五媒体”之称的手机越来越显示出其独特的魅力,不断吸引其他四种传统媒体向其靠拢。体育与媒体的紧密合作为手机媒体传播体育信息提供良好而坚实的基础。文中通过介绍体育手机媒体的发展的历史、现状,以及未来手机发展的前景,体育手机媒体的发展策略等。提出了体育手机媒体集中了传统媒体的优势,克服发展中遇到的困难,未来能更好的服务于人类的观点。
With “Fifth Media”, mobile phones are increasingly showing their unique charm, constantly attracting the other four kinds of traditional media to move closer to it. The close cooperation between sports and the media provides a good and solid foundation for mobile media to disseminate sports information. By introducing the development of sports mobile media history, status quo, and prospects for the future development of mobile phones, sports mobile media development strategy. Put forward the sports mobile media centering the advantages of traditional media to overcome the difficulties encountered in the development of the future to better serve the human point of view.