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麦克卢汉曾经提到:“任何媒介对个人和社会的任何影响,都是由于新的尺度产生的。”(1)网络视听媒介作为一种新的尺度,特别是移动网络存在于常态的社会之中,增加了过往媒介所不具备的为其他大众传播媒介所拥有的特点。同时,网络视听媒介对用户的使用习惯和方式也经过潜移默化的培育之后反客为主,从传统的受众接受和数字化
McLuhan once said: “Any influence of any medium on individuals and society is due to new dimensions.” (1) As a new dimension of online audio-visual media, especially mobile networks exist in the norm Of the community, adding to the previous media do not have the characteristics of other mass media owned. At the same time, the network of audio-visual media on the user’s habits and ways have also been subtle nurtured after the anti-customer-based, from the traditional audience to accept and digitize