随着数字时代的到来,先进的计算机技术有效解决了文字的数字化问题,插画设计逐渐应用到生活的方方面面,在广告、电影等领域中都有所涉及。传统插画与传播媒介之间的联系正在逐渐加深,数字插画设计在广告中也展现出自身独特的功能与美学价值。 With the advent of the digital age, advanced computer technology has effectively solved the digitization problem of texts. The illustration design has gradually been applied to all aspects of life and has been covered in fields such as advertising and film. The relationship between traditional illustrations and the media is gradually deepening, digital illustration design in advertising also show its own unique function and aesthetic value.