论文部分内容阅读
改革开放以来,铁路施工企业经历了一系列经营机制和管理体制的改革,逐步进入了社会主义市场经济的运行轨道。在目前我国建筑市场逐步完善和竞争激烈的情况下,铁路施工企业要提高竞争力,扩大市场的占领份额,除对企业的外部战略环境进行界定与分析之外,另一个非常重要的环节就是仔细分析企业的内部环境。在企业内部环境的分析中,对企业优势与劣势的分析与把握是非常重要的方面,它不仅可以促使企业及时运用战略管理手段将劣势转变为优势,而且有利于提高企业自身的实力和市场竞争力。
Since the reform and opening up, the railway construction enterprises have undergone a series of reforms in management mechanism and management system and gradually entered the track of socialist market economy. At present, China’s construction market gradually improved and highly competitive circumstances, the railway construction enterprises to enhance their competitiveness and expand market share, in addition to the enterprise’s external strategic environment to define and analyze, the other is a very important part is carefully Analysis of the internal environment of enterprises. In the analysis of the internal environment, the analysis and grasping of the superiority and inferiority of the enterprise is a very important aspect. It can not only prompt the enterprise to make timely use of the strategic management method to transform the inferiority into the superiority, but also help to improve the enterprise’s own strength and market competition force.