近日,百度与华通明略联合发布《2013年奶粉及乳制品品牌数字资产20强》榜单,伊利、蒙牛、惠氏、雅培、多美滋等品牌悉数入选。从入榜总数来看,国外品牌和中国品牌平分秋色。值得关注和令人眼前一亮的是,占据榜单第一位的并非在电视等传统媒体上频频见到的传统意义上的大品牌,而是以黑马之姿出现的美素佳儿。 Recently, Baidu and ChinaTong jointly issued the “Top 20 Digital Assets for Milk Powder and Dairy Brands in 2013” list. Selected brands such as Erie, Mengniu, Wyeth, Abbott and Dumex were all selected. From the total number of entries into the list, foreign brands and Chinese brands equal shares. It is noteworthy and impressive that the first big player in the list is not the traditional big-name brand that is commonly seen in traditional media such as television. Instead, it appears in the form of a dark horse.