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我感到这个会事实上它是在整个中国广告以及整个品牌营销传播发生大转型这样一个大背景下召开的,这个大背景至少有这样几个趋势:第一,广告的话语开始挣脱广告行业这一个狭隘的视野,而成为广告公司、广告主与媒体共同的一个话语平台。这个会刚才我了解了一下情况,三分之一听众都是来自于广告公司,三分之一来自媒体,三分之一的人是来自于我们广告主。实际上显示了这个平台的意义。这个是第一个趋势。
I feel that this meeting is in fact held in the background of the great transformation of Chinese advertising and the entire brand marketing communication. At least there are several trends in this background: First, the advertisement discourse begins to break free from the advertising industry Narrow vision, and become an advertising company, advertisers and the media a common discourse platform. This time I will understand a moment ago, one third of the audience are from the advertising company, one third from the media, one third from our advertisers. In fact shows the significance of this platform. This is the first trend.