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广播电视产业经营的发展战略研究,是从产业发展的全局出发,分析各个局部、部分、元素之间的关系,找出影响并决定产业经济发展的客观规律,并作出相应的筹划和决策的过程。它既有宏观层面的指导性,又有微观层面的操作性;同时还具有很强的前瞻性,因而是一个复杂和艰巨的过程。我国广播电视产业经营在新世纪,特别是在全面建设小康社会的历史进程中,如何更好地发挥自身功能并得以健康、稳定、持续的发展,是人们关注的重要问题。
The research on the development strategy of radio and television industry management starts from the overall situation of industrial development, analyzes the relationship among various parts, parts and elements, and finds the objective laws that influence and decide the development of industrial economy and makes the corresponding planning and decision-making process . It is both a macro level of guidance, but also the micro-level operational; also has a strong forward-looking, and therefore is a complex and arduous process. In the new century, especially in the historical process of building a moderately prosperous society in all respects, it is an important issue that people pay attention to how to better exert their own functions and to develop healthily, steadily and continuously in China’s radio and television industry.