2013年全球生活用纸需求量增加3.5%,增长主要在新兴市场,过去10年来年均复合增长率北美、西欧、日本、大洋洲地区只有0.7%,而其他地区则达到了6.8%。不过,2014年以来,即使新兴市场增势也开始放缓,北美地区出现了负增长,中国依然是主要的增长地区。2014年1月至8月,全球生活用纸需求量比上年同期共增加了41万吨,同比增长2%(图1)。预计2014~2016年全球需求量增加310万吨,年均增长率3.2%,略低于2000~ Demand for tissue paper in the world increased by 3.5% in 2013, mainly in emerging markets. The average annual compound growth rate in the past 10 years was only 0.7% in North America, Western Europe, Japan and Oceania while the rest was 6.8%. However, even though growth in emerging markets has begun to slow down since 2014, with negative growth in North America, China remains a major growth area. From January to August 2014, the demand for household paper in the world increased by 410,000 tons over the same period of previous year, an increase of 2% over the same period of last year (Figure 1). It is estimated that the global demand will increase 3.1 million tons from 2014 to 2016, with an average annual growth rate of 3.2%, slightly lower than 2000 ~