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针对当前已有风险管理方法无法对医药企业开发第三终端的风险进行有效的管理,结合医药企业开发第三终端项目的特点,提出一种基于模糊层次分析法的风险管理方法。该方法通过风险因素的识别、层次结构模型的建立、模糊判断矩阵的构造,以及风险排序等一系列工作,初步解决了医药企业开发第三终端风险管理的风险因素的识别和风险因素的大小。最后以某企业为例,实证分析了该模型的实用性。
In view of the existing risk management methods, it is impossible to effectively manage the risk of the development of the third terminal of pharmaceutical companies, and in combination with the characteristics of the development of the third terminal project of pharmaceutical companies, a risk management method based on fuzzy analytic hierarchy process is proposed. This method through the identification of risk factors, the establishment of hierarchical model, the construction of fuzzy judgment matrix, and a series of tasks such as risk ranking, initially solved the risk identification of risk factors and the size of risk factors for developing third terminal risk management of pharmaceutical companies. Finally, taking an enterprise as an example, the practicality of the model is empirically analyzed.