郑州市亚细亚商场是一家新开业的大型综合性零售企业,地处郑州市繁华的商业区——二七广场,占有地利之势。亚细亚商场规模宏大,店容店貌着意突出了现代商业的特点。但令人担忧的是它的周围还有一些同类的、规模不相上下的老牌企业和新建企业,有市百货大楼、紫金山百货大楼、人民商场、中州商场、黄和平大厦营业厅及二七纺织品大楼等。不可否认,亚细亚商场将面临上述企业的竞争与挑战。随着人民生活水平的提高,郑州市的消费需求虽会不断扩大,但就目前来看,郑州市的 The Asia Shopping Mall in Zhengzhou is a new large-scale comprehensive retail enterprise. It is located in Erqi Square, a bustling business district in Zhengzhou, and it occupies a favorable position. Asian shopping malls are large-scale shopping malls and shops that care about the characteristics of modern business. However, it is worrying that it is surrounded by similar old-fashioned companies and new-build companies of comparable size. There are city department stores, Zijinshan Department Store, People’s Shopping Center, Zhongzhou Shopping Mall, Huangheping Building Business Hall and Erqi. Textile building and so on. It is undeniable that the malls in Asia will face the competition and challenges of these companies. With the improvement of people’s living standards, consumer demand in Zhengzhou will continue to expand, but for now, Zhengzhou’s