收视数据,表征着对电视观众收视行为与收视规模的量化测量,是基于有多少人化费了多少时间观看了哪些频道、节目的结果呈现。在当今数据为王的时代里,精准的收视数据,是广电行业决策层科学判断和决策的重要依据,也是精准营销的主要利器,更是广电业理性发展的生命线。如果连作为衡量标准的数据本身都缺少公正性和准确性, The viewing data, which characterizes the quantitative measurement of the television audience’s viewing behavior and viewing size, is based on how many people spend how much time watching which channels show the result of the program. In the era when data is king, precise viewing data is an important basis for the scientific judgments and decisions made by decision-makers in the radio and television industry. It is also the main weapon for precision marketing and the lifeline of the rational development of radio and television industry. If the norms as a measure of data itself lack the fairness and accuracy,