目前,三网融合已成为不可逆转的主流趋势。随着技术的进步和制度的改革,三网融合在我国发展越来越快,融合形式和手段也越来越成熟。电视媒体只有正确认识并充分发掘自身优势,利用现代三网融合,适应新规则,变被动为主动,才能在这个复杂多变的市场竞争中获得持续优势,走向新生。本文探讨了三网融合背景下,电视媒体提高竞争力的主要策略,包括发挥固有优势、注重电视媒体的经营策划和节目策划等。 At present, triple play has become an irreversible trend. With the advancement of technology and the reform of the system, the development of triple play in our country is getting faster and faster, and the forms and means of integration are becoming more and more mature. Only by correctly understanding and fully exploiting its own advantages, the television media can take advantage of the modern triple play, adapt to the new rules and change from passive to active in order to gain a sustainable advantage in this complex and ever-changing market competition and move toward new life. This article explores the main strategies for improving the competitiveness of the TV media in the context of triple play, including giving full play to its inherent advantages and focusing on the management and programming of the TV media.