广播广告最为平庸无味。眼下国内所有广告媒介中,可能要数广播电台发布的广告最没劲,连市场中小商小贩的吆喝都不如。这种情况,应当归过于经济杠杆,也就是因为全国广播市场前几年不太景气,所以广播广告极少,人气不旺,收入少得可怜,当然广告人也就懒得在广播广告上动脑筋下力气。但是,问题是近来 Radio ads are the most mediocre. Right now all the advertising media in China may want to publish advertisements in some radio stations the most intimidating, even the small merchants in the market are not as good as they drink. This situation should be attributed to the economic leverage, that is, because the national broadcasting market was not very prosperous a few years ago, so few radio advertisements were made, the popularity was poor, and the revenue was pitiful. Of course, advertisers too lazy to brainy about radio advertisements Under the effort. However, the problem is lately