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通过对微时代特征的研究,分析在微时代背景下实施网络营销实践课程所具有的优势、劣势、机会与威胁,并以此为基础,从网络营销实践教学理念、主体、内容、形式、考核五个方面构建网络营销课程实践教学体系,以期通过该创新体系,促进学生网络营销理论与实践的紧密结合,培养出更多在网络营销领域有实践精神和创业激情的学生。
Through the study of the characteristics of the micro-era, this paper analyzes the advantages, disadvantages, opportunities and threats of implementing the network marketing practice curriculum in the micro-era context. Based on this, this article analyzes the concept, subject, content, form and assessment of the online marketing practice teaching Five aspects of network marketing courses to build practical teaching system, with a view to through the innovation system to promote student network marketing theory and practice of close integration, cultivate more in the field of online marketing practical spirit and entrepreneurial passion students.