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近年来伴随着传统品牌企业转型,厂家通过低价倾销方式强势进入电商营销体系,截断了多数中小卖家的出路。在货源、价格、成本、运营方式越来越透明的当下,品牌定位技术是卖家竞争的合理出路。本文研究的品牌定位基于淘宝网的大数据,通过多维度访客定向技术,帮助卖家锁定潜在买家,实现精准营销。
In recent years, with the transformation of traditional brand enterprises, manufacturers dumped into the e-commerce marketing system through low-cost dumping, cutting off the majority of small and medium-sized sellers. In the current supply, price, cost, more transparent operation of the moment, the brand positioning technology is a reasonable outlet for the seller competition. This paper studies the brand positioning based on Taobao’s big data, through multi-dimensional visitor orientation technology to help sellers to lock potential buyers and achieve precise marketing.