模因论为商业广告的翻译开辟了一片新天地。在模因论指导下,对商业广告的翻译既可以直接套用基因型广告模因,还可以借助表现型广告模因推陈出新。这样既可以弥补翻译过程中源语在意义和风格等方面的损失,还能够准确地向译入语消费者传递广告信息,产生良好的传播效果。 Memetics has opened up a new world for the translation of commercials. Under the guidance of memetics theory, the translation of commercial advertisements can directly apply genotype advertisement memes, and can also make use of the expressive advertisement memes. In this way, it can not only make up for the loss of meaning and style of the source language in the process of translation, but also accurately convey the advertisement information to the translator, resulting in a good communication effect.