舆情的监测与把控在媒体碎片化日益加剧的今天,变得异常重要和紧迫,其难度也在不断加大。尤其是现在开始进入一个旗帜鲜明的社会化媒体时代,以微博为代表的新锐传播形态开始成为信息集散的 The monitoring and control of public opinions have become extremely important and urgent nowadays, with the increasingly intensified media fragmentation. Their difficulty is also on the increase. Especially now that we are beginning to enter a clear-cut era of social media, the cutting-edge forms of communication represented by weibo have become information-gathering