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随着经济社会的发展,人民生活水平的提高,旅游业作为第三产业在地方经济中的地位和作用愈发突出。绍兴作为一个有着2500年历史的文化古城,有着浓厚的文化底蕴和优越的山水自然环境,这种独特的环境打造了绍兴独有的文化。近年来,绍兴的旅游产业迅速发展,旅游相关资源的开发也不断深入和规范,但是现有的人文旅游资源仍有可挖掘的潜力。本文通过对绍兴的酒文化、桥文化、名人故居文化、戏曲文化、园林文化等文化元素的分析,通过实地调研、问卷调查和归纳分析等方法对绍兴人文旅游资源的再开发提出建议。文章主要介绍了绍兴人文旅游资源再开发的研究背景、目的意义;绍兴文化元素;绍兴人文旅游资源的特点和开发现状;游客对绍兴人文旅游的认识和需求;以及对绍兴人文旅游资源的再开发提出合理性建议。
With the development of economy and society and the improvement of people’s living standard, the status and role of tourism as the tertiary industry in the local economy have become increasingly prominent. As a cultural city with a history of 2500 years, Shaoxing has a strong cultural background and an excellent natural landscape. This unique environment creates a unique culture in Shaoxing. In recent years, the tourism industry in Shaoxing has been developing rapidly and the development of tourism related resources has been continuously deepened and regulated. However, the existing humanities tourism resources still have the potential to be explored. Based on the analysis of the cultural elements of Shaoxing wine culture, bridge culture, celebrity culture, opera culture and garden culture, this article makes suggestions on the re-development of humanistic tourism resources in Shaoxing through field investigation, questionnaire survey and inductive analysis. The paper mainly introduces the research background and purpose of the re-development of humanistic tourism resources in Shaoxing; the cultural elements in Shaoxing; the characteristics and development status of humanistic tourism resources in Shaoxing; the understanding and demand of tourists for humanistic tourism in Shaoxing; and the re-development of humanistic tourism resources in Shaoxing Propose reasonable suggestions.