《广州日报》是中国广州市委机关报 创刊于1952年,期间曾度停刊并与《羊城晚报》合并。1996年,该报作为我国首家报业集团挂牌上阵,成为报业集团化发展的领头尖兵。而在此之前的1993年,该报广告收入就已经位居全国报业首位,并从1995年稳居至今。作为一份市委机关报,它在过去20年间营销理念的演变对新时期报业发展具有很强的示范和启发作用。 (1)第一个10年: 卖方市场条件下的扩张 1981年《广州日报》对开4版,发行 The Guangzhou Daily was founded in 1952 by Guangzhou Municipal Government, the official newspaper of Guangzhou Municipal Government. It was suspended and merged with the Yangcheng Evening Post. In 1996, as the first newspaper group in China, the newspaper went into battle and became the leading pioneer in the newspaper group’s development. Prior to this in 1993, the newspaper advertising income has been ranked first in the newspaper, and from 1995 up to now. As a municipal organ newspaper, its evolution of the marketing concept in the past 20 years has exerted a strong demonstration and enlightenment on the newspaper industry in the new period. (1) the first 10 years: the expansion of the seller under the market conditions 1981 Guangzhou Daily "on the 4th edition, issue