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分析高校学报作为传播知识、交流学术信息的媒介,在传播过程、传播特性方面的特点及存在的问题,从传播学角度提出高校学报要想获得可持续发展,必须遵循传播规律,在传播方式上有所创新以及努力提高受众的关注度。
It analyzes the characteristics and existing problems of university journals as the medium of disseminating knowledge and exchanging academic information in the process of communication and dissemination and from the point of view of communication that in order to obtain the sustainable development of university journals, it is necessary to follow the law of communication and the mode of communication Be creative and work hard to raise the audience’s attention.