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登山,一种生活方式。在肃静的山的胸怀里,登山人流着汗,幸福或痛苦地喘息着??雪花啤酒通过挑战户外极限的攀登活动,诠释了自己“勇闯天涯”的品牌精神与文化内核。雅鲁藏布大峡谷、长江源头、国境线、极地、乔戈里、长征之巅、可可西里、贡嘎雪山,这些户外极限爱好者们听到就会心潮澎湃的名字,是八年来雪花啤酒“勇闯天涯”活动挑战过的地方。2012年9月底,冲破“蜀山之王”贡嘎山雪线的42名“勇闯队”挑战者们将凯旋的喜悦定格于康定。
Mountaineering, a way of life. In the heart of the quiet mountain, climbers sweat, happy or painfully gasping ?? Snow Beer challenged through the outdoor extreme climbing activities, interpretation of their “Brave the World ” brand spirit and cultural core. The Brahmaputra Grand Canyon, the source of the Yangtze River, the border line, the polar region, Chogori, the summit of the Long March, Hoh Xil, Gongga Snow Mountain, these outdoor limit enthusiasts will hear the name of the upsurge, is snowflake beer “Brave the horizon” activities challenged place. The end of September 2012, breaking the “Mountain King ” Gongga Mountain Line 42 “courage team ” challenger will be the joy of triumph at Kangding.