B2C说穿了就是一套标准运营流程、一套ERP管理系统、一个呼叫中心和一个物流合作伙伴。对于传统零售商的电子商务,如何开展营销、如何提高网站点击率、如何吸引顾客尝试、如何多次购买、如何利用新的促销手段、如何提高网络用户忠诚度,都是未知的新领域。国内个别零售企业的电子商务网站,几乎是将实体商店的邮报搬上网络,无人问津。网上购物提供了不同的“顾客行程” What B2C says is a set of standard operating processes, a set of ERP management systems, a call center and a logistics partner. For traditional retailers, how to conduct marketing, how to improve website clickthrough rate, how to attract customers to try, how to buy more times, how to use new promotion methods and how to improve network users’ loyalty are all unknown new areas. E-commerce sites for individual retailers in China are almost unofficially moving the postal outlets of physical stores onto the Internet. Online shopping offers different “customer trips”