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我国的体育传媒在社会产业中占据了重要的地位,在国际化进程不断加快的当下,如何找准自己的角色,充分发挥自身的价值,参与到世界范围之内的传媒竞争,已经成为了一项比较重要的研究课题。伴随着全球化进程的不断加快,传媒技术不仅使媒介全球化成为事实,并且也在一定程度上使全球范围之内的各种媒介相互合作,从而形成一种统一的商业化传媒运作体系。体育传媒的国际化发展趋势体育传媒产业是体育与传媒结合的重要产物,比如,
Sports media in our country occupy an important position in the social industry. With the speeding-up of internationalization, how to find out its own role, give full play to its own value, and participate in the worldwide media competition has become a The more important research topic. Along with the accelerating globalization, media technology not only makes media globalization a reality, but also to a certain extent enables all kinds of media in the world to cooperate with each other to form a unified commercial media operation system. International Development Trend of Sports Media Sports media industry is an important product of the combination of sports and media. For example,