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新媒体时代的到来给广播电视媒体带来了巨大的机遇,因为网络等先进技术的应用增强了广播电视媒体的吸引力,使得大批的观众将目光聚焦于广播电视媒体。应该说广播电视迎来自最佳的发展环境,可以说外在客观条件对于广播电视媒体的发展起到的都是促进作用。但是从广播电视内部来看,其自身却存在着诸多的缺陷,这种缺陷不但制约了其在新媒体时代的有效发展,而且还是使自身的运行发生诸多的冲突。因此,要想促进广播电视媒体的有效发展,就必须进行有效地改进,主要的改进工作还应该依靠广播电视编导的创新来实现。
The arrival of the new media era has brought great opportunities to the radio and television media as the application of advanced technologies such as the Internet has increased the attractiveness of the radio and television media and led a large number of viewers to focus on the radio and television media. It should be said that radio and television greet us from the best environment for development. It can be said that external and objective conditions are conducive to the development of radio and television media. However, from the inside of radio and television, there are many defects in itself. Such defects not only restrict its effective development in the new media era, but also make a lot of conflicts in its operation. Therefore, if we want to promote the effective development of radio and television media, we must make effective improvements. The major improvements should also be realized through the innovations of radio and television directors.