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企业的品牌作为一个大系统,是企业哲学、企业精神、企业目标、企业民主、企业道德、企业制度、团结意识、企业文体活动、企业价值观、企业实体、企业素质、企业形象等各方面因素的组合,也是其中的精华所在,几乎涵盖企业生产经营活动的方方面面,从某种意义上塑造和勾靳出一个企业的形象。企业品牌贵在树立,重在经营,而且还要有不断创新的手段。如此,企业精神才能折服大众的思想,依托这个力量,为企业插上腾飞的翅膀。
Corporate brand as a large system, is the corporate philosophy, entrepreneurial spirit, business goals, business democracy, corporate ethics, corporate system, sense of unity, corporate sports activities, corporate values, business entities, business quality, corporate image and other factors Combination, but also the essence of which, covering almost all aspects of production and business activities, in a sense, shaped and hooked a corporate image. Your business brand is established, focusing on business, but also have the means of continuous innovation. In this way, the spirit of enterprise can be subservient to the public's thinking, relying on this force, for the business to take off the wings.