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《中国好声音》与《超级女声》都是我国电视娱乐节目领域的翘楚,二者在营销策略、操作手法等方面有很多相似性,在参与者层面以及规则层面也存在不少差异,本文将对此做深入分析,以期为今后的电视娱乐节目提供可资借鉴的经验。
“China Good Sound” and “Super Girl Voice” are both leaders in the field of TV entertainment programs in China. There are many similarities in terms of marketing strategies and operation practices, and there are also many differences at the participant level and the regulatory level. Do in-depth analysis of this, with a view to provide future TV entertainment programs can learn from experience.