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建设郑州国家中心城市及大都市区,是中部与中原崛起的重大战略谋划。在这个背景下,随着跨国酒店集团大量进入中国市场和本土酒店品牌的不断发展,郑州市的高星级酒店也面临着供大于求的压力和挑战。如何提升其核心竞争力,已经成为郑州市高星级酒店能够在激烈的市场竞争中取胜的亟待解决的重要议题。
The construction of Zhengzhou’s national central city and metropolitan area is a major strategic plan for the rise of Central China and Central China. In this context, with the multinational hotel group into the Chinese market and the continuous development of local hotel brands, Zhengzhou’s high-star hotel is also facing the pressure and challenges of oversupply. How to improve its core competitiveness has become an important issue to be solved urgently in the fierce market competition of Zhengzhou high-star hotel.