高校校园旅游是旅游中的一股新兴势力,备受市场青睐,但目前我国高校校园旅游发展不平衡,问题较多,四川高校校园旅游更是如此。以西南航空文化旅游景区为例,分析校园旅游的现状,提出解决问题的方法策略。 Campus tourism in colleges and universities is an emerging force in tourism, much favored by the market, but at present there is an imbalance in the development of campus tourism in colleges and universities in our country, which is more problematic. This is especially so in the tourism of Sichuan colleges and universities. Taking Southwest Airlines cultural tourism area as an example, this paper analyzes the current situation of campus tourism and puts forward the method and tactics to solve the problem.