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项目实施背景:华北油田采油二厂地处河北省霸州市霸州镇,已建厂三十年,近几年在加强管理,提高技术,提高执行力方面做了大量工作,实现了健康发展。为了切实推动井站文化建设,他们把公共关系的科学理论运用到实际工作中,并实施了行之有效的具体措施,加强了石油企业井站文化建设,推动了和谐石油企业的建设,落实了科学发展观,努力构建和谐油田采油二厂。他们运用公共关系理论构建了三个体系,即:沟通——明理,情感——促情,制度——执行等体系,取得了实效。项目实施举措:
Project Implementation Background: The Second Oil Production Plant of Huabei Oilfield is located in Bazhou Town, Bazhou City, Hebei Province and has been in operation for 30 years. In recent years, a great deal of work has been done to strengthen management, improve technology and improve execution ability, and achieve sound development . In order to effectively promote Jing station cultural construction, they put the scientific theory of public relations into practical work and implemented effective measures, strengthened the cultural construction of well stations in oil enterprises, promoted the construction of harmonious petroleum enterprises, and implemented Scientific concept of development, and strive to build a harmonious oil field two plants. They use the theory of public relations to construct three systems, namely: communication - reasoning, emotion - promotion, system - implementation system, and achieved real results. Project implementation measures: