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我国保险业近年来发展迅速,而在快速增长的市场份额中,寿险业务占了很大比重,财险业务尚不成熟,单纯依靠保险公司“自销”已无法适应激烈的市场竞争。财险公司应理性分析当前财险业务中面临的问题和困境,及时调整和优化营销策略,增加公司保费收入,促进公司发展。
China’s insurance industry has developed rapidly in recent years, and in the rapidly growing market share, life insurance business accounts for a large proportion, property insurance business is still immature, relying solely on insurance companies “self ” has been unable to adapt to fierce market competition. Property insurance companies should rationally analyze the problems and dilemmas confronting the current property and casualty insurance businesses, adjust and optimize marketing strategies in a timely manner, increase their premium income and promote the development of the company.