网上拍卖作为电子商务的一种重要形式,在我国已渐成气候、不断成熟,成为一种倍受欢迎的新的交易机制,给企业及个人都带来了巨大的影响。随着网上拍卖成为商品交易方式的流行趋势,吸引了大批的企业应用网上拍卖的平台拓展销售等业务,其日渐成为人们关注和研究的热点。近年来国内外关于网上拍卖各个领域展开研究的文献大量涌现,对于网上拍卖的特点及企业对其的应用行为成为关注点。 As an important form of e-commerce, online auction has gradually become a climate and matured in our country. It has become a popular new trading mechanism and has brought tremendous impact to both businesses and individuals. With the online auction becoming the fashion trend of commodity trading, attracting a large number of enterprises to use online auction platform to expand sales and other business, which has gradually become the focus of attention and research. In recent years, domestic and foreign literature on Internet auction in various fields has emerged in large numbers, which has become the focus of the characteristics of online auctions and the enterprises’ application behavior.