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在无效平庸的广告中,麦斯威尔新推的这组广告引起了我的注意,因为它温柔地显示某种判逆与反动。在半版的画面上,麦斯威尔咖啡的氤氲香氛在两只女人的秀脚中间袅袅升腾。同时,整幅画面的主角也从产品变成象征优雅与流行两种趋向的替代物——分别穿着高跟皮鞋与松糕鞋的女人脚。我们可以清晰地感觉到竭力用古典主义设计风格予以掩盖的不和谐。引起争议或打动我们的或许就是这种不和谐。不和谐感的产生意味着某种
In an ineffective mediocre ad, Maxwell’s new ad push caught my attention because it gently showed some kind of recrimination and reaction. On the half-page screen, Maxwell’s wandering aroma rose in the middle of two women’s show feet. At the same time, the protagonist of the whole picture has also changed from a product into a symbol of elegance and popularity of the two alternative alternatives - were wearing high-heeled shoes and platform shoes woman feet. We can clearly feel the dissonance that we are trying to cover up with classicist design. It may be such disharmony that causes controversy or touches us. The generation of disharmony means something