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本文从旅游危机对旅游者购买决策过程中相关要素的影响出发,分析了在购买决策的不同阶段危机事件对消费者的影响,并对旅游企业制定相应的对策提出了建议。
Based on the influence of tourism crisis on the relevant elements in the process of tourists’ purchase decision-making, this paper analyzes the impact of crisis events on consumers in different stages of purchase decision-making, and puts forward suggestions on how to make corresponding measures for tourism enterprises.