知名商品是在相关消费者中享有一定知名度的商品 ,其特有的名称、包装、装潢等受反不正当竞争法保护。但是 ,知名商品、知名度等概念中所包含的“知名”一词 ,指的究竟是什么东西的“知名” ,在实践中有些含糊 ,有必要作一下分析。理解什么东西“知名”的问题 ,实际上就是需要 Well-known goods in the relevant consumers enjoy a certain reputation of the commodity, its unique name, packaging, decoration and other anti-unfair competition protection. However, the term “well-known” contained in the notions of well-known goods, popularity, etc. refers to what is “well-known” and is somewhat vague in practice and necessary for analysis. To understand what is “well-known” is actually what is needed