美国营销科学研究所(以下简称“MSI”)是一个由世界顶级企业营销经理人员和知名大学营销学者组成的非赢利组织。该研究所每两年遴选和公布一次优先资助研究课题,并由成员公司出资支持这些课题的研究。课题的选择标准包括该课题对成员公司的重要性、相关性和可研究性,以及对相关研究领域的影响潜力等。20世纪90年代中期以来,在《市场营销杂志》(AMA 会刊,国际权威的市场营销学术期刊)发表的论文中,有约20%是美 The American Institute of Marketing Science (“MSI”) is a non-profit organization comprised of the world’s top marketing executives and well-known university marketing scholars. The Institute selects and publishes, once every two years, prioritized research grants and research funded by member companies in support of these topics. The selection criteria of the subject include the importance, relevance and feasibility of the subject to the member companies, and the potential impact on relevant research fields. About 20% of the papers published in the Journal of Marketing (AMA Bulletin, the authoritative international journal of marketing) have been in the United States since the mid-1990s