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近年来中国传统报业效益急剧下滑,国家开始实行推进数字报业发展战略,其中,手机报是报社发展的重点之一,但是由于盈利率普遍很低,严重制约了其发展步伐。其中主要的原因是业务单一,没有能够走出一条独立发展的道路。只有发展手机RSS新闻模式,以广告作为主要收入来源,才能从根本改变局面,促进数字报业发展。
In recent years, the efficiency of China’s traditional newspaper industry has plummeted, and the state has started to implement the strategy of promoting the development of digital newspapers. Among them, mobile newspaper is one of the focuses of the newspaper’s development. However, due to the generally low profitability, the pace of development has been severely restricted. The main reason is that the business is single and can not get out of an independent development. Only by developing the RSS news mode of mobile phones can we radically change the situation and promote the development of digital newspapers by using advertising as the main source of income.