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从现实层面看,“人文奥运”就是以文化为基础的创造性活动的战略实践,有着强烈的实践意义。“人文奥运”的展开适逢当代文化产业、体验经济、创意生产力和注意力经济高速发展的重要时期,面临绝好机遇。奥运产业就是以创意为核心,以体验为基础,以注意力为目标的文化产业,是依托当代高科技和传播媒介的文化实践方式。因此,人文奥运不仅是一个文化理念, 而且是一个具有实践特性的可开掘、可持续的发展战略。
From a realistic perspective, “humanistic Olympics” is a strategic practice of cultural-based creative activities with strong practical significance. The launching of “Humanistic Olympics” is an excellent opportunity that coincides with the important period of contemporary cultural industry, experiential economy, creative productive forces and the rapid development of attention economy. The Olympic industry is a cultural industry that takes creativity as the core, experience as the foundation and attention as the goal, and relies on the cultural practices of contemporary high-tech and media. Therefore, the humanistic Olympics is not only a cultural concept, but also a digging and sustainable development strategy with practical characteristics.