实施品牌战略,是促进经济增长方式转变、调整产业结构、提高产品竞争力的重要措施,更是实施中央中央、国务院关于中部地区崛起战略部署、促进湖北成为中部崛起的重要战略支点的有效途径。品牌是市场概念,商标是法律概念,商标是受法律保护的品牌,是品牌的核心。在市场经济中,能 The implementation of the brand strategy is an important measure to promote the transformation of the mode of economic growth, readjust the industrial structure and enhance the competitiveness of the products. It is also an effective way to implement the plan of the Central Government and the State Council on the strategic deployment of the Central Region and to promote Hubei’s emergence as an important strategic point in the rise of Central China. Brand is the concept of market, trademark is the concept of law, trademark is protected by law brand, is the core of the brand. In a market economy, can