在中国,家用电器市场已经发展到成熟阶段,其表现之一是品牌效应相当明显,消费者的品牌忠诚度甚高。正因为如此,一些报纸、电视媒体上的家电销售统计排行榜,便成了部分家电企业的宣传根据,用来证明自己的市场占有率有多高。然而,业内人士指出,有些排行榜的排序中存在着不少“虚? In China, the household appliance market has reached a mature stage. One of its performances is that the brand effect is quite obvious and consumers have a high degree of brand loyalty. Because of this, some newspapers, television media, home appliances sales statistics rankings, has become part of the promotion of home appliance companies, to prove their own market share how high. However, insiders point out that there are many “virtual” in the ranking of some rankings.