信息技术的迅速发展有力地推动着人类社会进入“信息经济”时代,它对社会各行各业传统的经营方式均有极大的冲击,特别是旅游行业,几乎是颠覆性的变革。旅游行业特点鲜明,从业人员需要方便快捷地收集消费者的信息,细分消费者市场,并根据消费者的特点,设计出符合消费者意愿的旅游产品,把大量的具有时效性、准确性、完善性的旅游产品信息快速地、低成本地送抵消费者处。同时,消费者通过网络可以搜索到自己所需的各种信 The rapid development of information technology has strongly promoted the entry of human society into the era of “information economy.” It has had a tremendous impact on the traditional mode of operation in all walks of life in society. In particular, the tourism industry is almost a disruptive change. The characteristics of the tourism industry are distinct. Practitioners need to collect consumer information quickly and conveniently, segment the consumer market, and design tourist products that accord with consumers’ wishes according to the characteristics of consumers. A large number of tourism products with timeliness, accuracy, Perfect travel product information delivered quickly and cost-effectively to consumers. At the same time, consumers through the network can search for all the letters they need