市场繁荣,产品更新换代不断加速,商品过剩,产品同质化异常突出的今天,商场如战场,快速高利润的销售自己的产品就是获取胜利的体现,商场的武器是品牌,品牌效应就是商家通过各种营销策略或手段来制造的广告效果,有了好的广告效果才有销售利润和市场占有率。本文通过整合营销传播的关系来浅析广告效果,进而分析整合营销传播与广告效果的现实意义。 Market prosperity, product upgrading continues to accelerate, excess goods, product homogeneity abnormalities prominent today, shopping malls such as the battlefield, fast and profitable sales of their products is the embodiment of the victory of the shopping arcade is the brand of the brand, the brand effect is the business through A variety of marketing strategies or means to create advertising effectiveness, with a good advertising effectiveness of sales profit and market share. This article analyzes the effect of advertising by integrating the relationship between marketing and communication, and then analyzes the practical significance of integrating marketing communication with advertising effectiveness.