视频教学因其生动形象的内容展示和对企业营销实践的详细解读,在市场营销学课程的教学中特别是在案例教学时,应该受到重视。本文对这一问题进行了探讨,从视频教学内容的选择、视频教学活动的设计以及视频教学实践的管理三个方面对如何在市场营销学课程中进行视频教学问题进行了一定的研究,同时也强调了视频教学中需要注意的一些问题。 Video teaching because of its vivid image of the content display and marketing practice of a detailed interpretation of marketing courses in teaching, especially in case teaching, should be taken seriously. This paper discusses this issue, and studies how to carry out video teaching in marketing course from three aspects: the choice of video teaching content, the design of video teaching activities and the management of video teaching practice. At the same time Emphasized some issues that need attention in video teaching.